The CI(Corporate Identity) is the most important element of the UECO and represents the brand image. Therefore, it should be used carefully to ensure that distortions of shape and color never occur.

Space settings are the criteria of minimum margin for optimal readability and visual attention. Readability and attention can be maintained when the primary area is obtained above the standard from other visual elements such as typography, photographic images, or painting images. The specified margins are based on minimum margin standard and it is recommended to have enough margins wherever possible.

If the original file cannot be used due to the characteristics of the applied media, it must be manufactured and used according to the proposed grid regulations.

Color combination is an important element that forms the image of the UECO, and can be used for logos and background colors.

Basically, two types of grayscale tone are used, and the printing method, ink concentration, paper quality, etc. should be examined to maintain the color specified in the manual, and the material and printing should be implemented close to the standard color for effective use.